Social Media Strategies for SMBs

Welcome to the Business Unfiltered Podcast 0:00: How do you define social media strategies? How Jeff defines social media strategies. Focus on one social media platform. The shiny object syndrome and how to overcome it. 3:41: How to choose a channel. How to choose a YouTube channel. The importance of research before choosing a channel 6:22: The value exchange of value on You Tube. Tribal marketing and co-producing content with other brands. The importance of consistent brand content and an exchange of value. On-demand workshops for members in the members area. Consistency is key to membership retention. 11:24: How to use LinkedIn content to draw new subscribers? Using LinkedIn as a channel supplement to email. Using LinkedIn to add value to free channels. 12:49: Why tactical learning doesn’t always lead to social media? Tactical learning on social media vs problem content. Three main niches of social media. How to choose the right channel for your business. How measurementmarketing.io is different from YouTube. 16:33: Is YouTube a tactical social network? YouTube is a social network, but also a tactical network. YouTube is both search and discovery. The difference between email and LinkedIn. How email is like social media. 21:24: How to be tactical with your marketing strategy? How to use Quick books vs Market IO. How to choose the right social media channel. The 10% of society that is not a hunter. Hunting is mostly failure. 25:15: Social media is starting to fracture. Social media is starting to fracture into smaller groups and communities. Building a community. Making a commitment and making it a habit. The new wave of buying power. 29:27: Sketching out the future of the company. The importance of sketching out the future. Using Reddit from a tactical and strategic perspective. Discovery vs search, and how to say no to social media. Three things to take away.

Topics Covered In This Episode

Introduction and Defining Social Media Strategies - The episode kicks off with Mercer and Jeff introducing the concept of social media strategies, focusing on how to overcome "shiny object syndrome" and the importance of choosing one social media platform to concentrate on.
Choosing the Right Channel - An exploration of how to pick the right social media channel for your business, with a deep dive into the value exchange on YouTube. Jeff and Mercer discuss the importance of research before selecting a channel.
The Value Exchange and Consistency on YouTube - This section delves into the concepts of tribal marketing, co-producing content with other brands, and the significance of consistent brand content. The hosts also discuss on-demand workshops for members and how consistency is key to membership retention.
Leveraging LinkedIn to Attract Subscribers - Here, the hosts examine the strategy of using LinkedIn as a supplementary channel to email. They explain how LinkedIn can add value to free channels and discuss why tactical learning doesn't always lead to success on social media platforms.
Social Media Niches and the Role of YouTube - A detailed discussion on the three main niches of social media, and how YouTube serves as both a social network and a tactical network, combining search and discovery features. The hosts also draw a comparison between email and LinkedIn, and how email can be used like social media.
Tactical Marketing and the Future of Social Media - This part focuses on the ways to be tactical with your marketing strategy, the fracturing of social media into smaller communities, and the rise of a new wave of buying power. Mercer and Jeff conclude with the importance of sketching out the future of a company, using Reddit both tactically and strategically, and summarize three key takeaways from the episode.