Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Power of Mindset For Growing Sales 0:00: The impact of mindset on sales growth. Mercer defines mindset as the number one thing needed for business growth, as it shifts the focus from trying to make a sale to providing value to customers. 2:24: The importance of mindset in business and personal growth. Mercer emphasizes that mindset influences the words one uses, as it fuels everything. Jeff highlights the importance of mindset in sales, emphasizing the need to think long-term and not just focus on quick wins. 7:10: Sales strategies and the importance of profit margins. Jeff discusses the importance of playing the long game in business, citing Nvidia as an example of a company that succeeded by focusing on innovation and perseverance rather than quick profits. He also warns against the dangers of getting caught up in "get rich quick" schemes, highlighting the importance of staying focused and adaptable in the ever-changing landscape of technology and business. 10:39: Ethical sales techniques and mindset shifts. Jeff shares his thoughts on sales techniques and ethics, highlighting the importance of having a good product and offer and avoiding pressure tactics that can harm relationships. 12:41: Mindset, focusing on abundance vs scarcity. Mercer emphasizes the importance of maintaining a probabilistic mindset, acknowledging the possibility of being wrong while striving for success. He describes his approach to client relationships as coming from an abundance mindset, prioritizing long-term partnerships over short-term projects. 17:07: Sales strategies and incentivizing employees. Mercer shared how he helped shift a business colleague’s mindset from focusing on what he could get from automation in his business to how he could use it to provide value to others. He emphasized the importance of incentivizing his team with pay plans to align with the company's sales goals. 22:08: Win-win mindset in business negotiations. Jeff discusses the "lose-lose mindset" in negotiation, where both parties feel like they've lost something, but the long-term goal is to win the relationship. He shares an example of offering a low-risk, implementation-based deal to clients, saving them money while maintaining quality. 25:44: Business growth, profitability, and sales techniques. Jeff highlights the importance of reinvesting profits to achieve new revenue levels and maintain margins. The supply and demand curve and pipeline management are crucial for setting prices and growing a business. 28:48: The importance of mindset in business. Mercer shares a personal experience of consistency and stability in his business through a focus on steady growth and systems, rather than quick launches and splashy marketing. He emphasizes the importance of mindset in business, suggesting that a win-win mentality can lead to better connections and outcomes.