Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Service Stacking 0:00: Service stacking for business growth. Mercer and Jeff discuss the concept of "service stacking," where service providers offer multiple services in a bundled package to establish a relationship with clients and increase the likelihood of repeat business. Jeff explains service stacking, a technique for expanding services offered to existing clients, starting with low-risk offers and gradually increasing the value over time. 5:48: Scaling a measurement marketing agency. Jeff uses Measurement Marketing as an example and discusses the measurement marketing service, which includes a dedicated measurement person for $5,000/month. 8:59: Scaling a digital marketing business through pricing strategies. Jeff discusses the importance of having a low-risk offer to attract potential clients and then upsell them on higher-ticket services like dedicated measurement marketing. He suggests offering a free value bomb, training, or paid training to attract potential clients and then upsell them on higher-ticket services. 13:25: Scaling a business through service stacking. Mercer suggests starting with a smaller offer, like $2,000, and then gradually increasing the price as the business grows. He also mentions the importance of having a consistent revenue stream for growing a company, and the service stacking model as a way to achieve this. 17:00: Pricing and project management in digital marketing. Jeff discusses the importance of separating low-risk and high-ticket offers in digital marketing services. He explains retainer pricing as three projects: strategy, implementation, and ongoing maintenance. 19:57: Unbundling services and pricing. Jeff explains how unbundling services can help reduce costs and make them more affordable for clients. Mercer agrees that pitching all three at once makes sense and plants the seed for future work. 26:00: Marketing budgeting and securing future projects. Jeff suggests asking for smaller projects or budgets to get started with a company, and then using those wins to secure larger projects later on. He advises being proactive in securing a budget for future projects by having conversations with clients about their needs, and then advocating for increased funding when the time comes. 27:30: Pricing and packaging services for maximum profit. To get started Jeff recommends line-iteming current services to determine what can be scaled up and priced appropriately. He also suggests bucketing services into tactical, strategic, or high-ticket work to ensure senior personnel are working on the most valuable tasks.