How to do Cold Outreach Without being SPAM
July 11, 2023
Welcome back to business unfiltered.
0:02: When you should generate leads using cold outreach.
1:33: The difference between spam and cold outreach. The definition of spam and cold outreach. Cold outreach is not a bad thing. Strategies to get over the lumpiness of revenue. How cold outreach could be used.
4:46: Cold Outreach as a way to bring in new people. Using cold outreach as a way to create relationships. Relationships are more important than just sending messages. Spam is a numbers game. Why GDPR exists and why it's illegal.
9:36: Hiring a cold calling person. Hiring a cold calling person multiple times. Shifting from cold calling to account based marketing.
10:52: Account based marketing vs. Cold Outreach. High-quality account-based marketing vs cold outreach. Cold outreach is a way of scaling a business.
14:04: How to know if a copywriter is a good copywriter? How to identify a good copywriter. What to look for in a copywriting coach. Working with one or two clients at a time. Working on referral basis with copywriters.
18:11: Going to the accounting firm Psi. Going on the accounting firm PSI. The accounting firm, PSi.
19:32: How to reach out to accountants. Outreach about two things, tax credit and payroll credit. Cold outreach vs cold outreach. Cold outreach with an offer is a sign that you want to build a relationship. The best relationships.
24:03: The difference between cold and tepid outreach. Tepid outreach is better than cold outreach. The importance of the first introduction. Not cold, but not warm. First impression. Cold email takes a lot of time.
27:44: Cold outreach vs. warm outreach. Wrap up, summarize the conversation. The difference between cold outreach and cold outreach. The scale between cold and warm outreach.
Topics Covered In This Episode:
In this episode we began with a discussion on when and how to generate leads using cold outreach, distinguishing between spam and cold outreach and highlighting the importance of building relationships rather than simply sending messages.
The conversation moved to the topic of hiring for cold calling, suggesting a shift from cold calling to account-based marketing. The latter was compared and contrasted with cold outreach.
We then delved into how to identify a good copywriter, emphasizing the significance of working with one or two clients at a time and operating on a referral basis.
Mercer and Jeff discussed reaching out to accounting firms like PSI, stressing the importance of offering something like tax credits and payroll credits in order to build a relationship.
We wrapped up with a distinction between cold and tepid outreach, outlining the importance of first impressions and the effort that cold emailing requires. We also emphasized the difference between cold and warm outreach..