How to do Cold Outreach Without being SPAM
July 11, 2023
Welcome back to business unfiltered.
0:02: When you should generate leads using cold outreach.
1:33: The difference between spam and cold outreach. The definition of spam and cold outreach. Cold outreach is not a bad thing. Strategies to get over the lumpiness of revenue. How cold outreach could be used.
4:46: Cold Outreach as a way to bring in new people. Using cold outreach as a way to create relationships. Relationships are more important than just sending messages. Spam is a numbers game. Why GDPR exists and why it's illegal.
9:36: Hiring a cold calling person. Hiring a cold calling person multiple times. Shifting from cold calling to account based marketing.
10:52: Account based marketing vs. Cold Outreach. High-quality account-based marketing vs cold outreach. Cold outreach is a way of scaling a business.
14:04: How to know if a copywriter is a good copywriter? How to identify a good copywriter. What to look for in a copywriting coach. Working with one or two clients at a time. Working on referral basis with copywriters.
18:11: Going to the accounting firm Psi. Going on the accounting firm PSI. The accounting firm, PSi.
19:32: How to reach out to accountants. Outreach about two things, tax credit and payroll credit. Cold outreach vs cold outreach. Cold outreach with an offer is a sign that you want to build a relationship. The best relationships.
24:03: The difference between cold and tepid outreach. Tepid outreach is better than cold outreach. The importance of the first introduction. Not cold, but not warm. First impression. Cold email takes a lot of time.
27:44: Cold outreach vs. warm outreach. Wrap up, summarize the conversation. The difference between cold outreach and cold outreach. The scale between cold and warm outreach.
Topics Covered In This Episode:
- In this episode we began with a discussion on when and how to generate leads using cold outreach, distinguishing between spam and cold outreach and highlighting the importance of building relationships rather than simply sending messages.
- The conversation moved to the topic of hiring for cold calling, suggesting a shift from cold calling to account-based marketing. The latter was compared and contrasted with cold outreach.
- We then delved into how to identify a good copywriter, emphasizing the significance of working with one or two clients at a time and operating on a referral basis.
- Mercer and Jeff discussed reaching out to accounting firms like PSI, stressing the importance of offering something like tax credits and payroll credits in order to build a relationship.
- We wrapped up with a distinction between cold and tepid outreach, outlining the importance of first impressions and the effort that cold emailing requires. We also emphasized the difference between cold and warm outreach..